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Dignity Foundation announces the opening of first of its kind Film
Festival for the 50+ citizens

Chennai, April 17, 2010: Dignity Foundation, an NGO working for the cause and care of elderly citizens, is organizing a 5-day long Film Festival for the 50+ citizen members of the city. This exclusive Film Festival for the elderly citizens is the first of its kind initiative in the country wherein, five handpicked movies of the yesteryears will be showcased from 17th April to 21st April 2010 at the South Indian film Chamber of Commerce.

The Dignity Film Festival will revisit the glory of cinema from the 1950’s to 1970’s by showcasing a mix of Tamil, Hindi and English movies. Naatyaacharya Shri. V P Dhananjayan & Smt. Shanta Dhananjayan will host the event.

Popular celebrity of yesteryears Smt. Lakshmi Sivachandran along with K Radhakrishnan, Director, Dignity Foundation Chennai inaugurate the festival along with Sreeja A R, GM, Dignity Foundation Chennai.

Speaking on the this unique initiative of Dignity Foundation, Dr. Sheilu Sreenivasan - Founder President, Dignity Foundation said “It has been our constant endeavour to cater to the needs and demands of the elderly citizens of our country. We have been diligently working towards reaching out to them and furnishing them with our services like Dignity Helpline, Dignity Dialogue Magazine, Dignity Second Career, Trusted Information on call etc. The Dignity Film Festival is yet another only one of its kind initiative of Dignity Foundation which aims at bringing our 50+ members together to take them on a nostalgic journey of classic movies of their time.”

K Radhakrishnan, Director, Dignity Foundation Chennai, added saying that, “In our day-to-day interaction with elder citizens, we realized that they have very limited options for entertainment and we have sensed their yearning for old movies being screened at theatres. To address this need and to provide a platform to the elderly citizens to get entertained with the movies of their time in a theatre set up, we have initiated the Dignity Film Festival in Chennai, Mumbai, Bengaluru, Pune and Kolkata.”

The Dignity Film Festival will see many film celebrities like Lakshmi Sivachandran on 17th April, Dr. Vyjayanthimala Bali & Y. Gee. Mahendra on 20th April and P. Suseela along with Naatyaacharya Shri. V P Dhananjayan & Smt. Shanta Dhananjayan on 21st April .

Dignity Film Festival Schedule (Chennai):

17th April 2010Kadhalikka Neramillai Cast: Muthuraman, Kanchana, Ravichandran , Nagesh )TamilTime: 9.30 am - 12.30 pm Venue: The South Indian film Chamber of Commerce , No.604, Anna Salai , T.R.Sundaram Avenue, Chennai
18th April 2010Anbe Vaa Cast: MGR & Saroja Devi Tamil
19th April 2010Server Sundaram Cast: Muthuraman, Nagesh, K R VijayaTamil
20th April 2010Madhumati Cast: (Dilip Kumar, Vyjayantimala )Hindi
21st April 2010Thillana Mohanambal Cast: (Shivaji, Padmini)Tamil

Smt. Lakshmi Sivachandran commented on her association with the Film Festival and said, “Dignity Foundation always comes up with innovative programmes to engage its 50+ members and to promote the concept of productive ageing. The Film Festival is a fantastic platform for them to relive their days of going to a movie hall to watch a movie of their times.”

About Dignity Foundation:

Headquartered at Mumbai, Dignity Foundation is an NGO for the cause and care of the elder citizens. Dignity Foundation was established in April 1995, to cater to the needs of the elderly. The foundation is premised upon scientific developments in the fields of Geriatrics and Gerontology. It offers structural opportunities to exercise the choice of how to live young in chronologically advancing years.

Dignity promotes productive ageing by offering varied services like Civic services in Mumbai, the magazine Dignity Dialogue, Second career job opportunities, Counseling Centers, Enrichment Centers, Elder Care facilities and Homes for the Old , Companionship services to the lonely, Computer Skills, Helpline for crisis counseling and rescue from abuse, Police protection for endangered lives among the elderly, Senior Citizens ID Card in Maharashtra, Dementia Care, Dignity on Wheels – a bus that takes all the services of the Foundation to poorer localities in Mumbai, Ration Supplies to the poor old and Cultural enrichment activities and opportunities for senior citizens. All services facilitated by Dignity Foundation, elevate the lifestyle of the elderly in our country.

Dignity Foundation is associated with ICICI Prudential Life Insurance, one of the leading private life insurance companies in India. ICICI Prudential Life Insurance has always advocated the philosophy that retirement from work does not mean that one should retire from life. Pursuing this philosophy, the company has designed platforms and engagement programmes that endeavour to promote and facilitate the concept of productive ageing. Now, in association with Dignity Foundation, it aims to build a larger community of active senior citizens, who in-turn will help change the meaning of post-retirement life in India.

Dignity Foundation is also a federation member of the AARP Global Network.

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